The third annual Evening with Robin Roberts raised more than $700,000 for the Robin Roberts Thrivership Fund to support cancer survivorship research for the V Foundation for Cancer Research. The event was held at the Bay Room in New York City and included a cocktail reception, dinner and auction. Design collateral included a 50ft wide fabric wall, posters, programs, invitations and more.
GFL desired an interior design refresh for their Raleigh location to reflect the corporate brand and to create an inspired environment for employee well-being. The project spanned three floors totaling 29 areas. The art was fabricated and installed through a collaboration with Point Concepts of Raleigh. Various media used for fabrication included acrylic, silicon edge graphics, vinyl and aluminum. After installation, we designed an ordering system for North American facilities to ensure brand and signage consistency across locations.
The coldFRAME project was born from an innovation department within R&D at Sony/Ericsson as a way to encourage engineers to develop new products and technology. Participants would receive seed funding should their concept be chosen.
The objective was to create an edgy, nontraditional brand achieved with the use of clever copy writing and a retro look and feel.
NUCRAFT desired a presentation template for use with their international sales team. It was important to use images as much as possible in order to bridge language barriers between sales reps and potential clients. The design utilizes simple copy, iconography and photography while adhering to the brand guidelines of the organization.
The V Foundation for Cancer Research has awarded over $250 million in cancer research grants since 1993. The organization desired a concise format for visualizing data in order to communicate new initiatives. This was achieved by creating a series of infographic pages for fundraising and marketing efforts.
Each year, beginning on Giving Tuesday, the V Foundation for Cancer Research and ESPN team up to raise awareness and fundraise to support life-saving cancer research. The 2022 campaign focused on the Dick Vitale Fund for Pediatric Cancer. An identity was developed for the campaign which would be used for subsequent years. Design deliverables included multiple email, web and social media materials.
UNC Highlights is an annual report communicating the mission, new initiatives and key facts of the university to the faculty, staff, students and alumni of UNC. The design utilized the required brand identity of UNC.
Presented by ABC network and ESPN, the ESPYS recognize individual and team athletic achievements. Jim Valvano announced the beginning of the V Foundation for Cancer Research during his unforgettable speech at the ESPYS in 1993. Since then, the V Foundation has been an integral part of the ESPYS. The 2021 theme featured the Stuart Scott Memorial Cancer Research Fund in memory of ESPN sportscaster Stuart Scott. The identity was implemented consistently between social, email and print collateral.
Market in View desired a functional piece of art as an entrance sign for their front desk. The sign is based on the corporate identity which I had the opportunity to design when they first started out.
The identity illustrates how the company brings undefined data into focus for their clients. Using a mix of media, from old wooden gates, to turned and polished aluminum, the artwork draws from the culture of the brand – bringing what is raw and undefined into a focused and polished state.
The installation is the result of a 14 person team project. Employees and contractors were asked to create a piece of art representing their role in the organization and to visually depict it through the Market in View logo with the use of "found" materials. A project brief was provided and members were coached and creatively directed through the project.
The inspiring results lead to the development of a hard cover book with dust jacket documenting each piece of art along with statements from the artists.
The Way to Go travel brochure promotes properties which partner with the travel agency client throughout Costa Rica, Belize and Panama.
At the time, these destinations were a developing market for the industry. The client desired to brand themselves a a premier agent within this niche market.
Market in View offers a combination of market knowledge and technology expertise to identify strategic and actionable business opportunities for its clients through market research. The website illustrates their unique service offerings through visual storytelling supported by clear, concise copy. The project was a collaborative effort with IONA Interactive.
Lumen Strategies is a whole product market strategy and growth/change management consultancy. The client is a passionate supporter of the arts and an avid photographer. She desired an identity that emulated a watercolor painting and illustrated the process of defining strategies for clients.
Procurex offers organizations a change to the standard RFP process to attain the best price from qualified vendors - the reverse auction. With plenty of data to support the effectiveness of the process, the company needed to visualize their successes in approachable, online ebooks and case studies for potential clients. This project was a collaborative effort with the ThirdSide Marketing Agency.
Tanglewood is a music venue in the Berkshire Hills of western Massachusetts and the summer home to the Boston Symphony Orchestra. The Seiji Ozawa Hall opened in 1994 at Tanglewood. The poster was designed to promote the new venue, which was still under construction.
